Custom product labels: consistent branding

Importance of Brand Consistency: From Messaging to Custom Product Labels

The marketplace is a crowded place, indeed, with competing companies jockeying for position and attention. According to an interview piece published by, “We live in such an over-communicated society that it just takes so long to penetrate and make an impact . . . If you keep changing that message, the message itself never has time to really take hold in the mind.”

Plus, the article continues, companies often make the mistake of trying to please everyone – therefore, of course, pleasing none.

Social Media Today chimes in with another problem of inconsistent branding, that it “makes it harder for people to verify the authenticity of your communications.” Meanwhile, the article lists benefits of consistent branding, as follows:

  • Helps you to differentiate your business, making you stand out in your customers’ minds
  • Gives your business a personality and an identity that people can relate to
  • Effectively delivers and reinforces your key messaging
  • Meeting customer expectations helps to drive authority and trust in your business
  • Drives customer loyalty and brand evangelism

Brand Management Statistics

Not convinced yet? Reputation Corporation quantifies the importance of having a recognizably reputable brand:

  • 72% of consumers say reputation influences their buying decisions
  • 80% of employees will accept less pay to work for a company with an excellent reputation
  • 89% of people say that brand reputation is the “tiebreaker” when considering equivalent products

Maintaining Brand Consistency

Here are tips from

First, know your audience – and then deliver messages that are appropriate to the forum being used. What’s helpful in a tweet, as just one example, isn’t detailed enough for a television commercial. Text-heavy messages, as the article points out, don’t play well on Instagram. Also use a consistent and appropriate voice.

Make sure that you’re sharing brand messages frequently enough, including the appropriate amount of educational (versus promotional) material. And, remember that people want to do business with other people, so use your branding and marketing to develop relationships.

Custom Product Labels: A Crucial Element

A key ingredient in consistent branding: custom labels that allow consumers to quickly recognize your brand and what it stands for. We’re here to help! Contact us online today to discuss your custom product label needs or call 206-682-0141 or email

Custom product labels help to maintain safety

Specialized Kind of Custom Labels: Warning Labels

Perhaps you’ve created and/or sell a product designed to make people’s lives easier and better – and the last thing you or your company wants is for someone to get hurt by using your product. You don’t want to see anyone get hurt – and you don’t want to deal with the aftermath when liability issues will almost certainly rise to the forefront if the injury is significant enough or if the injured party chooses to pursue remedies.

In some situations, warning labels are mandated, such as those that appear on tobacco products. In numerous other situations, these labels are not required, but your legal department or advisor may be strongly advising their use to help limit civil liability if injury does occur. Regardless of the specifics, warning labels exist to help users avoid any potential hazards associated with your product and you’ll want those that clearly and effectively communicate safety-related information.

If you need custom product labels, contact Adhesa Plate online or call 206-682-0141 or email

Custom Industrial Labels / Custom Equipment Labels

Here’s another scenario. Perhaps you sell equipment that comes with potential hazards – as a significant percentage of equipment does. This could range from exercise equipment that you sell to fitness centers or pieces of industrial equipment that factories use for manufacturing or packaging purposes, to name just two possibilities.

Here’s what Geoffrey Peckham, a member of the U.S. Technical Advisory Group to ISO Project Committee 283 – Occupational Health and Safety Management Systems has to say on the subject: “If your company manufactures machinery that has potential hazards associated with its transportation, installation, use, maintenance, decommissioning and/or disposal, you most likely have a very strong need to create effective product safety labels. This task must be done right. Simply put, the stakes are too high for this job to be done incorrectly. People’s lives and your company’s financial well-being are on the line.”

Adhesa Plate is experienced in creating exactly the right custom industrial labels or custom equipment labels that a company needs. Let’s talk specifics Contact Adhesa Plate online or call 206-682-0141 or email

UL label: background of UL approved label and why it matters

Background of the UL approved label: what it means for you

You might rattle off the terms “UL label” or “UL approved label” at work without thinking too much about what it means. It’s just part of your lingo – and, after all, as consumers ourselves, we are surrounded by those tags and labels. In 2014, there were nearly 22 billion UL (Underwriters Laboratories) marks on products in 113 different countries. More than one billion consumers have been given safety information from these labels, based on the UL’s 97, 237 product evaluations and 1, 507 safety standards.

This is clearly an important testing and certifying laboratory with a goal of consumer safety. Here’s the back story.

Look back in time at the UL

The UL was founded by William Henry Merrill in 1894 and was originally called the Underwriters’ Electrical Bureau. Merrill’s first job? He tested non-combustible insulation material on March 24, 1894 for a man identified only as “Mr. Shields.” By the following year, though, a fulltime staff of three developed 75 reports and the organization had an annual budget of $3, 000. Just four years later, 1, 000 laboratory test reports were done on items such as arc lamps, circuit breakers, junction boxes and more.

In 1903, the organization published its first safety standard, titled Tin Clad Fire Doors. The first items with the UL certification received this designation in 1905. They were multi-colored Christmas lights and a fire extinguisher. That year, the UL also began doing factory inspections.

In 1907, they inspected the first motor-driven phonograph. (One hundred years later, they were certifying CD players made by more than fifty manufacturers!) By 1909, they were inspecting vacuum cleaners, suction cleaners, motor-driven cash registers and more – and momentum only continued to increase.

The UL began inspecting products that were made in other countries but exported to the United States in 1916, with the opening of its London office. The Underwriters Laboratories of Canada was founded in 1920 – but it took until 1956 for a European presence and until 1992 for UL to inspect and label products in other countries that were not necessarily exporting to the United States. Here’s more about the UL history.

Where the UL approved label comes in

UL is a testing agency that inspects and validates the safety of products. If standards are met, then that product can come with a UL certification (although it doesn’t use the word “approved”). And, the label itself needs to meet permanence standards so that the labels can clearly display safety information on UL certified products.

Here are acrylic adhesive labels by Adhesa Plate that are UL certified for applications on smooth high surface energy materials and low surface energy materials alike – and here are pressure sensitive UL 969 labels by Adhesa Plate.

How can we help you with your UL label needs?

If you have questions or want to talk about your labeling needs, call 1-800-634-9701 now or email us at

UL label certifier buys out National Analysis Center

We create UL labels — and we watch for Underwriters Laboratories info in the news!

In July, Underwriters Laboratories (UL) announced that the acquisition of the National Analysis Center (NAC), a privately held company that is considered the “standard for mobile phone, automotive infotainment and mobile accessory interoperability and usability testing.” This purchase significantly increases UL’s ability to expand into the high-growth areas served by NAC.

In a press release from UL, the following comment was made: “’As major trends in the consumer space, such as the Internet of Things, wearable technology and connected vehicles drive adoption of new consumer devices, the market for interoperability testing will continue to grow, ’ said Sajeev Jesudas, president of the UL Consumer Business Unit. ‘This acquisition provides us with an opportunity to expand our offerings and support the next generation of connected devices to help ensure they work together seamlessly and safely.’”

The NAC was founded in 2003 and tests products by using them as consumers would, with the goal being to identify problems before the products are released.

NAC: story behind the story

Although NAC has only been in existence since 2003, the founders have had plenty of cutting-edge experience in the telecommunications industry before that, starting in 1988 when McCaw Cellular Communications Regional Repair Center was created. The founders quickly realized how poor the quality was of cellular devices and this caused them to want to identify problems before products were released.

In 1992, the first digital phone network was launched and this company evaluated the very first TDMA mobile/portable phone, troubleshooting the network. McCaw Cellular was bought out in 1994 by AT&T, giving the team at McCaw Cellular access to AT&T’s Bell Laboratories.

They trained the U.S. Secret Service in cellular technology and were part of the release of the first text messaging system in 1995 – and the first Bluetooth system in 2001 – with plenty of other benchmarks in between. It’s easy to see why UL wanted to partner with the experts at NAC.

Adhesa Plate keeps up to date with UL label industry changes

Here are our UL label certifications for acrylic adhesives and for pressure sensitive labels. If you have questions or want to talk about your need for UL labels, call 1-800-634-9701 now or email us at

Static Cling Window Decals and Parking Permits

Static cling window decals can be seen on car windows, store windows, and glass display cases. They are commonly used to identify one’s association with an institution, like a company or school. They also announce key information about a business, such as store hours.

Static Cling Label Usage

Parking Permit Labels

Parking permits are an essential part of maintaining control and organization of business and school parking lots.  Typically, parking permits are custom made with sequential numbering. Sequential number labels allow for a quick visual identification of the permit to assure the car belongs in your lot. Adhesa Plate can now offer barcodes & QR codes to the labels for machine readable devices.

Car Maintenance Reminder Labels

Static cling labels are also used as car maintenance reminders. When creating these labels, we customize them with your company’s logo and contact information. A write-on space is left for the car technician to fill-in when the next maintenance visit should be scheduled. Again barcodes & QR codes make scanning devices effective for quick & accurate data entry.

Static Cling Labels for Retail

Static cling window decals are often seen on storefront windows. Typically, they display pertinent payment information – like which credit cards you accept, or your store hours.

Static cling labels can also be seen on in-store glass display cases. With the addition of a QR code read by a smart phone, these labels can display information like product details, special promotions, coupons, and pricing.

Design Options

In many cases, your static cling decals will need to be customized. This is valuable for branding purposes, communicating logistical information, or for marketing and sales promotions.
Our custom window clings can be produced with a clear or an opaque background that are readable from inside, outside or both sides of a window. Static cling decals can also be customized with either spot-color or full-color graphics with sequential numbers, barcodes or QR codes for added value.

These labels are made with non-fade graphics.

Contact Adhesa Plate:

We are standing by to get your static cling label order started. Contact us at 1.800.634.9701, or email us at

New Website Launch

In celebration of our upcoming 62nd anniversary, we are excited to announce the launch of our new website. The new is designed with simplicity in mind. The site layout offers a quick visual of our many products, materials, services and printing certifications.

Labeling Certifications

RoHS certified labelsOur customers come from a variety of manufacturing industries, electronic devices, energy, industrial and medical devices that are strictly governed by environmental rules and regulations. Any violation of those rules can result in fines or even shutdowns.

Our certification section is there so that you can rest assured our label processes and materials are up to date and that we have a variety of label types that are in compliance to produce RoHS certified labels.

Adhesa Plate also has a variety of UL tested labels to 969 standards. These labels are most often required where safety issues are a concern. Because most of our labels are certified, even if you are not required to buy a UL certified label, you will be receiving one.

Our Capabilities

We have achieved our success over the years by consistently incorporating new technology and tactics to stay competitive and on the cutting edge of label production. Our capabilities page displays the extensive amount of processes used to make our high-quality labels such as digital inkjet printing and cutting, laminating, urethane dome coating, steel rule die cutting, serializing-variable data, color matching and more.

With every product, we want to keep our customers unique needs in mind by creating cost-efficient solutions for their custom adhesive labels, graphic overlays, dome labels, UL labels and other adhesive backed products.  That’s why we offer a nearly endless range of combinations when it comes to producing and manufacturing our labels. This section allows you to view a detailed description of each available process, and discuss intelligently the processes that best suit your needs.

Labeling Materials

custom adhesive label materialsOur materials section presents the options for all labels, graphic overlays, and nameplates. Customers can choose from polycarbonate, polyester, vinyl and metallic material, with creative options for adhesives, films, and foams as well.

Clicking on the name of a material reveals a specific breakdown of that material’s qualities. For each option, we have included a list of possible uses for that type of label. The description also includes helpful information such as temperature resistance levels, scratch resistant properties, indoor or outdoor qualities and production recommendations.

With customization in mind, each material page includes a list of options concerning the thickness, colors and finishes available for the production of new labels.

Our Products

Customers can browse through our wide variety of labels, dome labels, nameplates and graphic overlays on our new products page. Each product type is displayed alongside sample photographs of that option, providing a visual example of the types of labels that are produced under this category.

For a list of specifications and details, customers can simply click on the name of the product. This view allows for a comprehensive look at all of the most important features of that product type. Customers can instantly learn the standout specifications of each product along with material options, industry certifications, and production capabilities.

If a customer wants even more details, the ‘Get a Quote’ button found at the bottom of the page provides an easy way of contacting one of our qualified Label Experts.


Our blog section provides helpful answers to common questions within our industry. Customers can find posts on what kinds of products require labels, what types of label to choose and what the best method of production might be.

In addition, we also keep our customers up to date with our latest product offerings and relevant industry news. This page primarily serves as a way to educate and inform our customers on what labels they might need and how we can be of help.

Choosing the right label can be a complicated process. The new Adhesa Plate website makes it simple by providing an intuitive and easy-to-use interface for browsing, selecting and shopping for all your label and nameplate needs. To get started on your order call 1.800.634.9701 or email us at

Do you need a warning label?

No matter what kind of equipment or electronic device you manufacture, you will most likely need a warning label. If your product is UL certified, UL will definately require a UL 969 label. Adhesa Plate labels are UL 969 tested and certified. This certification will give you the assurance that the labels manufactured by Adhesa Plate are durable and will resist solvents, high temperature and UV exposure on many surfaces. Go to our Certification page to see the different label materials and their profiles.

Other common warning label examples include:

•    Machine Safety
•    Hands Clear
•    Hot Surface
•    Confined Space
•    Crane Warning
•    Ladder Safety
•    Fire Exits
•    Authorized Personal Only
•    Chemical Warnings
•    Stairways

Whether equipment labels , medical device labels or UL 969 labels, creating a custom label is the best way to ensure your specific warning is communicated.

Custom Options and Artwork for your Label

As with any custom options, you have many choices and are only as limited as the label requirements. Our customers can supply their design or contract our full-service art department to design and layout your custom warning label. We can have creative proofs ready within 1-2 days from receipt of order.

Our Adhesa Plate Promise

Adhesa Plate is certified for the Authorized Label Supplier Program of UL labels and nameplates, and UL Marking and Labeling Systems. We also follow the standards defined by the American National Standards Institute (ANSI) for safety signs and labels. You can rest assured our custom warning and caution labels meet the certification requirement for your industry and need.

Let our label experts help you with your warning label needs. Contact us at 1.800.634.9701, or email us at, and get started designing the ideal warning label for your application.

New Wide-Format Inkjet Printer Added to the Adhesa Plate Lineup

We are excited to announce the addition of a new wide-format UV inkjet printer. This printer will offer savings in cost and time when printing custom labels in varying quantities.

The new inkjet printer is a high-speed model that allows the production of larger sized labels and custom labels in both large and small quantities without the expense of set ups. The printer is ideal for 4 color process graphics and variable data of custom labels. Traditionally, the savings found in printing larger quantities of labels could offset pre-press costs. With this new inkjet printer, there is a shorter pre-press time making large or small print runs cost-effective.

Save on Set Up Costs and Variable Data Printing

The greatest value is in the reduction of pre-print tasks, with at least 1 to 2 hours eliminated from the process of creating a label order. Gone from conventional screen printing is eliminating the film, the screen imaging, the ink mixing and the actual press set up, making it ideal for variable data printing of all print quantities.

Variable data printing is the printing of sequential numbers, barcodes QR and UID codes. It is used in retail environments, warehouse stocking, and asset labels, or unique product identifying is required.

High-Resolution Printing Every Time

The new printer offers top quality high-resolution labels at 2400 DPI. Once the profile of a job is created in the digital printer, it will create a consistent, high-quality image, order after order, year after year.

We are excited to offer this new printing equipment and service. In our 50+ years in label printing, we have always looked for ways to meet the labeling needs of the manufacturing industries we serve. This new printer allows us to expand the opportunities while saving time and money for our customers.

Contact us at 1.800.634.9701, or email us at, and get started on your custom label project today!

What is Variable Data Printing?

Have you ever wondered how mass labels are printed with unique content – like a barcode, QR code, or UPC? This is made possible by a printing technique called Variable Data Printing (VDP) and the end result is variable data labels.

Variable Data Printing is a form of digital printing in which varying data can be printed on each label. This technique enables fast printing of a large number of labels for various units of a product, facilitating easy identification.

How Does Variable Data Printing Work?

The process is simple. The data comes from a client provided database of unique information. The database is loaded, and the information integrated with our printing machine. The overall process is seamless and efficient, allowing for a cost effective, unique labeling solution.

Examples of Variable Data Printing Applications

Marketing: Variable Data Printing is widely used in marketing. Printed labels with individual names or customized information tend to yield a higher response rate than a generic printed piece.

Tracking: With QR codes, a company can add an individually coded label for signage or a printed piece and track the number of visits to the landing page or website.

Inventory: Printing sequential number labels in bulk is simple with Variable Data Printing making inventory day easy. Each adhesive label can have unique numbers or text and barcode as needed.

Customize your Labels

As with any of our labels, we can print a custom branded look. If you simply need a templated label with only room for the varying data, we can provide that also. And with our thermal transfer digital print and plot cutter options, you have

Call your Adesa Plate label printing specialists at 1.800.634.9701 to get started on your Variable Data Printing project.

What Are the Benefits of Custom Dome Labels?

When it comes to choosing the right label for your product, there are many things to take into consideration: Will the label be used for branding? Will the label be exposed to the elements? Do you need a custom cut and designed label? If the answer to these questions is “yes”, then you need to consider using custom dome labels.

Dome labels are three-dimensional ID labels that provide an eye-catching and durable means of labeling products. Their 3-D appearance and thick clear polyurethane coating create a high-end look to make product-branding really stand out.

Because of their durability, dome Labels are trusted by equipment manufacturers for permanent marking applications. Their urethane coating is chemical resistant and tolerant to environmental extremes.

Dome labels provide many other benefits:

• Their LSE adhesive backing adheres to powder-coated paint and polyethylene

• Their “self-healing” Polyurethane coating doesn’t show minor scratches or cuts

• Domed coating is non-yellowing and suitable for both indoor & outdoor use

• Domed labels can be permanently added at the end of a production cycle, offering time to adjust to new product developments.

Custom Options in Domed Label Printing

With our domed labels, creativity does not need to be compromised. We offer custom shapes and sizes of domed labels, as well as full color or screen printing options for exact color matching. Additionally, the transparent ink used during printing, with an added dome coating, creates an eye-catching label.

Let our label experts help you with your dome label needs. Contact us at 1.800.634.9701, or email us at, and get started designing the ideal dome label for your application.