Custom product labels: consistent branding

Importance of Brand Consistency: From Messaging to Custom Product Labels

The marketplace is a crowded place, indeed, with competing companies jockeying for position and attention. According to an interview piece published by, “We live in such an over-communicated society that it just takes so long to penetrate and make an impact . . . If you keep changing that message, the message itself never has time to really take hold in the mind.”

Plus, the article continues, companies often make the mistake of trying to please everyone – therefore, of course, pleasing none.

Social Media Today chimes in with another problem of inconsistent branding, that it “makes it harder for people to verify the authenticity of your communications.” Meanwhile, the article lists benefits of consistent branding, as follows:

  • Helps you to differentiate your business, making you stand out in your customers’ minds
  • Gives your business a personality and an identity that people can relate to
  • Effectively delivers and reinforces your key messaging
  • Meeting customer expectations helps to drive authority and trust in your business
  • Drives customer loyalty and brand evangelism

Brand Management Statistics

Not convinced yet? Reputation Corporation quantifies the importance of having a recognizably reputable brand:

  • 72% of consumers say reputation influences their buying decisions
  • 80% of employees will accept less pay to work for a company with an excellent reputation
  • 89% of people say that brand reputation is the “tiebreaker” when considering equivalent products

Maintaining Brand Consistency

Here are tips from

First, know your audience – and then deliver messages that are appropriate to the forum being used. What’s helpful in a tweet, as just one example, isn’t detailed enough for a television commercial. Text-heavy messages, as the article points out, don’t play well on Instagram. Also use a consistent and appropriate voice.

Make sure that you’re sharing brand messages frequently enough, including the appropriate amount of educational (versus promotional) material. And, remember that people want to do business with other people, so use your branding and marketing to develop relationships.

Custom Product Labels: A Crucial Element

A key ingredient in consistent branding: custom labels that allow consumers to quickly recognize your brand and what it stands for. We’re here to help! Contact us online today to discuss your custom product label needs or call 206-682-0141 or email

Custom product labels help to maintain safety

Specialized Kind of Custom Labels: Warning Labels

Perhaps you’ve created and/or sell a product designed to make people’s lives easier and better – and the last thing you or your company wants is for someone to get hurt by using your product. You don’t want to see anyone get hurt – and you don’t want to deal with the aftermath when liability issues will almost certainly rise to the forefront if the injury is significant enough or if the injured party chooses to pursue remedies.

In some situations, warning labels are mandated, such as those that appear on tobacco products. In numerous other situations, these labels are not required, but your legal department or advisor may be strongly advising their use to help limit civil liability if injury does occur. Regardless of the specifics, warning labels exist to help users avoid any potential hazards associated with your product and you’ll want those that clearly and effectively communicate safety-related information.

If you need custom product labels, contact Adhesa Plate online or call 206-682-0141 or email

Custom Industrial Labels / Custom Equipment Labels

Here’s another scenario. Perhaps you sell equipment that comes with potential hazards – as a significant percentage of equipment does. This could range from exercise equipment that you sell to fitness centers or pieces of industrial equipment that factories use for manufacturing or packaging purposes, to name just two possibilities.

Here’s what Geoffrey Peckham, a member of the U.S. Technical Advisory Group to ISO Project Committee 283 – Occupational Health and Safety Management Systems has to say on the subject: “If your company manufactures machinery that has potential hazards associated with its transportation, installation, use, maintenance, decommissioning and/or disposal, you most likely have a very strong need to create effective product safety labels. This task must be done right. Simply put, the stakes are too high for this job to be done incorrectly. People’s lives and your company’s financial well-being are on the line.”

Adhesa Plate is experienced in creating exactly the right custom industrial labels or custom equipment labels that a company needs. Let’s talk specifics Contact Adhesa Plate online or call 206-682-0141 or email

UL label: background of UL approved label and why it matters

Background of the UL approved label: what it means for you

You might rattle off the terms “UL label” or “UL approved label” at work without thinking too much about what it means. It’s just part of your lingo – and, after all, as consumers ourselves, we are surrounded by those tags and labels. In 2014, there were nearly 22 billion UL (Underwriters Laboratories) marks on products in 113 different countries. More than one billion consumers have been given safety information from these labels, based on the UL’s 97, 237 product evaluations and 1, 507 safety standards.

This is clearly an important testing and certifying laboratory with a goal of consumer safety. Here’s the back story.

Look back in time at the UL

The UL was founded by William Henry Merrill in 1894 and was originally called the Underwriters’ Electrical Bureau. Merrill’s first job? He tested non-combustible insulation material on March 24, 1894 for a man identified only as “Mr. Shields.” By the following year, though, a fulltime staff of three developed 75 reports and the organization had an annual budget of $3, 000. Just four years later, 1, 000 laboratory test reports were done on items such as arc lamps, circuit breakers, junction boxes and more.

In 1903, the organization published its first safety standard, titled Tin Clad Fire Doors. The first items with the UL certification received this designation in 1905. They were multi-colored Christmas lights and a fire extinguisher. That year, the UL also began doing factory inspections.

In 1907, they inspected the first motor-driven phonograph. (One hundred years later, they were certifying CD players made by more than fifty manufacturers!) By 1909, they were inspecting vacuum cleaners, suction cleaners, motor-driven cash registers and more – and momentum only continued to increase.

The UL began inspecting products that were made in other countries but exported to the United States in 1916, with the opening of its London office. The Underwriters Laboratories of Canada was founded in 1920 – but it took until 1956 for a European presence and until 1992 for UL to inspect and label products in other countries that were not necessarily exporting to the United States. Here’s more about the UL history.

Where the UL approved label comes in

UL is a testing agency that inspects and validates the safety of products. If standards are met, then that product can come with a UL certification (although it doesn’t use the word “approved”). And, the label itself needs to meet permanence standards so that the labels can clearly display safety information on UL certified products.

Here are acrylic adhesive labels by Adhesa Plate that are UL certified for applications on smooth high surface energy materials and low surface energy materials alike – and here are pressure sensitive UL 969 labels by Adhesa Plate.

How can we help you with your UL label needs?

If you have questions or want to talk about your labeling needs, call 1-800-634-9701 now or email us at

UL label certifier buys out National Analysis Center

We create UL labels — and we watch for Underwriters Laboratories info in the news!

In July, Underwriters Laboratories (UL) announced that the acquisition of the National Analysis Center (NAC), a privately held company that is considered the “standard for mobile phone, automotive infotainment and mobile accessory interoperability and usability testing.” This purchase significantly increases UL’s ability to expand into the high-growth areas served by NAC.

In a press release from UL, the following comment was made: “’As major trends in the consumer space, such as the Internet of Things, wearable technology and connected vehicles drive adoption of new consumer devices, the market for interoperability testing will continue to grow, ’ said Sajeev Jesudas, president of the UL Consumer Business Unit. ‘This acquisition provides us with an opportunity to expand our offerings and support the next generation of connected devices to help ensure they work together seamlessly and safely.’”

The NAC was founded in 2003 and tests products by using them as consumers would, with the goal being to identify problems before the products are released.

NAC: story behind the story

Although NAC has only been in existence since 2003, the founders have had plenty of cutting-edge experience in the telecommunications industry before that, starting in 1988 when McCaw Cellular Communications Regional Repair Center was created. The founders quickly realized how poor the quality was of cellular devices and this caused them to want to identify problems before products were released.

In 1992, the first digital phone network was launched and this company evaluated the very first TDMA mobile/portable phone, troubleshooting the network. McCaw Cellular was bought out in 1994 by AT&T, giving the team at McCaw Cellular access to AT&T’s Bell Laboratories.

They trained the U.S. Secret Service in cellular technology and were part of the release of the first text messaging system in 1995 – and the first Bluetooth system in 2001 – with plenty of other benchmarks in between. It’s easy to see why UL wanted to partner with the experts at NAC.

Adhesa Plate keeps up to date with UL label industry changes

Here are our UL label certifications for acrylic adhesives and for pressure sensitive labels. If you have questions or want to talk about your need for UL labels, call 1-800-634-9701 now or email us at

Medical device labeling in the news: FDA study

Medical device labeling in the news: FDA study

The U.S. Food and Drug Administration (FDA) provides precise guidelines for pharmaceutical labeling, from what information must be included to how it is laid out – even the font size required. So, these labels are largely standardized. Contrast that with labels for medical devices, which are somewhat regulated under 21 CFR 801 – but in less detail than pharmaceuticals. The FDA therefore decided to study the medical device industry to determine how labeling can become more standardized – and how that might benefit healthcare providers to understand and explain risks and benefits of a particular device to potential users. To quote the FDA, there exists a “growing need for medical device labeling to be delivered in a clear, concise and readily accessible format so that patients, caregivers and healthcare providers may access and utilize device labeling as efficiently and effectively as possible.”

Another medical device label issue

Because labeling formats differ, it is more difficult for patients to compare and contrast information between products. Plus, because people tend to use medical devices for a longer period of time than one month (a typical usage period for a bottle of prescribed medicine), warning and usage labels can fade or otherwise become hard to read. Because of these challenges, the FDA began a pilot study in September 2014. Using two hospitals and several dozen health care professionals as a test, they started studying 12 device labeling standards to determine what is most effective. One potential solution, first officially discussed in April 2013, involved the creation of standardized symbols to be used in medical device labels. Another idea involves an online database of devices used in home healthcare. The study is being overseen by the FDA’s Entrepreneurs-in-Residence.

What do new standards for medical device labels mean for you?

As a medical device professional, you’re probably feeling some concern over potentially rigid standards – and that’s only natural. As early as May 2013, device spokespersons have requested some flexibility from the FDA as they create standards – in part because there is such a broad range of medical devices that one set of standards can’t work for all types. Industry experts also point out that laboratory-use-only devices are quite different from home healthcare ones, and should be exempt from this standardization. Manufacturer Johnson & Johnson also brought up a practical concern. If standards require packaging near a sterile device, this could affect sterilization as well as shipping requirements. This issue is unlikely to be fully resolved any time soon, but you can count on Adhesa Plate to fulfill your medical device label needs, both now and in the future as standards evolve. If you have questions or want to talk about your labeling needs, call 1-800-634-9701 now or email us at

Can you imagine the world without adhesive labels?

Can you imagine the world without adhesive labels?

Open your refrigerator, open your kitchen cupboards – and then your medical cabinet, bathroom drawers and more. Everywhere you look, there are adhesive labels: on your packaged meat, on your canned goods – on your prescription bottles, cosmetics, toiletries and more. Adhesive labels are taken for granted nowadays but, in the big scheme of things, they haven’t been around all that long. The roots of today’s labels began with a process called lithography. This was developed when a Bavarian playwright, Alois Senefelder, figured out how to duplicate his play’s scripts in 1796: he wrote the text with a greasy crayon on limestone and then printed them by rolling on ink. Artists quickly began using this technique – and, by the 1880s, businesses began creating colorful advertisements using lithography. These included eye-catching labels that were attached to products using a form of gum. These labels are sought by collectors now, including those plastered on crates of fruit, vegetables and cigars, flour sacks and more. Although these added a nice touch of color to otherwise mundane packaging, the purpose was really more practical. Because products were put into whatever containers were available, the containers themselves weren’t always the same, and so customers needed to know what was inside.

Adhesive label revolution

In 1935, a man named R. Stanton “Stan” Avery created the first self-adhesive label, which consisted of a layer of paper coated with adhesive and then a protective liner. He created his labeling machine after receiving an investment of $100 from schoolteacher Dorothy Durfee – a woman who later became his first wife. The motor of his self-adhesive labels came from a washing machine, and other parts came from a sewing machine and a saber saw. Barcodes  Enter the barcodes. In the late 1940s, a graduate student at the Drexel Institute of Technology in Philadelphia, Bernard Silver, partnered with Norman Joseph Woodland to invent a way to encode data in circles. This was based on the Morse code and was patented in 1952. Unfortunately, they didn’t invent a system to read the code and so the patent expired without any practical applications. In the 1970s, IBM’s Universal Product Code was created, similar to the previous system but using vertical lines rather than circles. In 1974, the first item – a pack of chewing gum in a supermarket in Troy, Ohio – was scanned. Two years later, with little interest in barcodes to date, Business Week called them “The Supermarket Scanner That Failed.” In the 1980s, though, bigger retailers such as Kmart began using barcodes and they became the standard. It’s incredible how much barcode label technology has advanced; see what we can do for you.


Enter the barcodes. In the late 1940s, a graduate student at the Drexel Institute of Technology in Philadelphia, Bernard Silver, partnered with Norman Joseph Woodland to invent a way to encode data in circles. This was based on the Morse code and was patented in 1952. Unfortunately, they didn’t invent a system to read the code and so the patent expired without any practical applications.

In the 1970s, IBM’s Universal Product Code was created, similar to the previous system but using vertical lines rather than circles. In 1974, the first item – a pack of chewing gum in a supermarket in Troy, Ohio – was scanned.

Two years later, with little interest in barcodes to date, Business Week called them “The Supermarket Scanner That Failed.” In the 1980s, though, bigger retailers such as Kmart began using barcodes and they became the standard.

It’s incredible how much barcode label technology has advanced; see what we can do for you.

How can we help with your adhesive labels?

Technology has come a long way from 1796 when lithography was first invented. It’s come a long way since the 1980s – and continues to evolve. Contact Adhesa Plate for your adhesive label needs, both now and in the future. If you have questions or want to talk about your labeling needs, call 1-800-634-9701 now or email us at

Graphic Overlays Adhesive Labels

Graphic overlays are used across all industries that require a custom control instruction for machine or device operators. From medical devices seen in patient rooms to monitor vitals, to industrial machinery, a graphic overlay has been employed to identify the inner workings of the machine and to help instruct the proper interface with the machine.

Planning Your Graphic Overlay


As mentioned graphic overlays are adaptable to just about any industry, so deciding what is the best option for your application can be overwhelming. That’s what we are here for. Our planning process starts with questions that help guide you to the perfect product.

To begin we define the application for your graphic overlay, what environment will it be used in, will it be used every day and how often will it be used. These factors guide us to the best material to use when manufacturing your graphic overlay.

If you need chemically resistant graphic overlays for your product, contact us today for high quality chemical resistance built to withstand even the toughest conditions.

The materials used can range from high grade polyesters or polycarbonates. The finish can range from high gloss, matte or matte texture. There can even be gloss or matte hard coating to add extra protection from scratching. Adhesa Plate can even print a textured finish on a factory gloss finish to minimize glare or scratching and still leave a LCD display window clear and legible. We offer many options to help meet all your graphic overlay needs and budget.

Custom Graphic Overlays

When laying out the design of your overlay we take into consideration the user experience and the function of the overlay for ease of use.

We offer a mix of clear and colored transparent windows and the combination of smooth and textured finishes. We also can create embossed (raised) key pads, as well as internal cut-outs.
imgGraphics can also be a combination of digital and screen print,  UV inkjet print for details and multiple colors

Graphic Overlay Experts

At Adhesa Plate we can customize the best quality graphic overlays with the highest quality standards and certifications. We produce graphic overlays for medical, industrials and energy fields. Our graphic overlay options range from economical and low-impact vinyl to indoor/outdoor Lexan.

Our team is trained to produce top quality graphic overlays that are produced to withstand everyday use. If you are not sure what kind of material is best for your application, we can recommend what is best for your uses. Please do not hesitate to call us through the quoting and planning process.

Using Polycarbonate Lexan® Graphic Overlays

When it comes to finalizing the material needed for your graphic overlay application, there are many things to consider, for example, the function of the label and the environment where it will be used [link to graphic overlay post]. For situations that require a resilient and sturdy application, polycarbonate (Lexan®) may be the best material choice.

Lexan® Graphic Overlays Overview

Lexan® is a material often used for long-term durability. Lexan® graphic overlays are used in many industries where vital information is communicated like warnings and safety and operator instructions. They are especially useful in harsh environments.

Lexan® labels are extremely sturdy and are the best option when the application needs an overlay that does not need to flex or move, like keypads, control panels, and nameplates. They are especially suited to stand up in harsh environments and to continue to perform with clarity. Polycarbonate labels are also able to stand up against corrosive and hazardous materials, are temperature resistant (-40°F to 270°F) and flame retardant.

Additional Lexan® Graphic Overlay Usage:

•    Indoor or outdoor options
•    Graphic front panels
•    Membrane switches
•    Keyboard overlays
•    LED and LCD display overlays
•    Computer ID labels

Custom Lexan® Graphic Overlay

load_returnAdhesa Plate can create customize Lexan® graphic overlays in a variety of shapes, sizes, as this material is excellent for die cutting and embossing. Our Lexan®  labels are available in a variety of thicknesses and come in textured, glossy, or matte finish options to suit your stringent specifications. The textured finish is optimal for hiding surface scratches while the others are perfect for displays.

Adhesa Plate Graphic Overlays

We are proud to offer a range of adhesive options for your Lexan® graphic overlay. Our Polycarbonate materials are CSA and UL 969 approved so that you can fill confident in the usage or durability of the finished product. Please contact us today to get your Lexan® graphic overlay project started.

Labels for Energy Device Manufacturing

The need for adequate labeling exists across all industries as labeling is the key to communicating the proper usages of equipment. However, some industries require that labeling meet certain standards for safety reasons. Labeling in the energy device manufacturing industry require special UL 969 certified labels according to the UL Standards requirements in the U.S.

Scope of Requirements for Marking and Labeling Systems under UL 969

Adhesive identification labels used as nameplates, markers, or with graphic overlays displaying information or instructions should comply to UL 969 standards. Under these requirements, adhesives must be pressure-sensitive. The UL 969 standards for adhesive labels cover the raw materials, the adhesive and the ink and printing processes used for the creation of polyester labels and graphic overlays. They should also be heat or solvent resistant and adhere to a variety of different surfaces.

Different types of labels by Adhesa Plate

Adhesa Plate offers UL 969 certified labels for all associated applications. Our products meet the UL 969 standards that apply to energy device manufacturing.

Whether you require warning labels, basic instructions, or a description of specifications, Adhesa Plate can meet your needs. We offer a wide variety of adhesive labels and graphic overlays to get your message across.

Adhesa Plate manufactures a wide variety of UL 969 certified labels under the categories of agency labels, equipment labels, LED/deadfront graphic overlays, clear labels, barcode labels, and many more. You also can choose from a wide range of materials. Adhesive backed labels from Adhesa Plate come in polycarbonate (Lexan), polyester (Mylar), vinyl, and metallic (foil) materials.

Our Labeling Capabilities

Here at Adhesa Plate, we produce UL 969 certified labels with the latest technologies: UV inkjet printing, serializing and barcoding, laminations, laser cutting, plotter cutting, and embossing.

All of these components come together to create a durable product, which not only meets the UL 969 standards, but also satisfies your individual requirements. Our highly skilled art department ensures accurate artwork, producing detailed art proofs in 24-48 hours. They also provide guidance on how to submit your artwork, from both a technical and aesthetic viewpoint with the UL Label Center.

Our Label Certifications

Adhesa Plate is certified by Underwriters Laboratory (UL), Registration, Evaluation, Authorization and Restriction of Chemical within the EU (REACH) and RoHS. We also adhere to the Conflict Minerals Law, and have a whole range of MIL specs for our nameplates.

Our labeling certifications are what sets us apart from our competition. Our strict adherence to labeling certification guidelines ensures that no matter what industry you serve, you can trust us to produce an extremely durable and long lasting labeling solution.

Adhesa Plate Graphic Overlay Solutions

Graphic overlays are the ideal solution for creating unique and custom designs for your industrial equipment or electronic device. Offering accurate cutouts for switches or keypads to transparent windows for LED or LCD displays, we can create the graphic overlay that will enhance your products image using UL 969 certified materials and manufacturing processes.

Adhesa Plate Options

We pride ourselves on offering a wide variety of options for our clients. There’s really no limit to our adhesive label capabilities. Tinted transparent LED windows, custom embossed keypads, selective adhesive applications and internal cutouts are just a few of the choices you have when designing your label.

For design, there are really no limitations. We can use digital UV inkjet printing for crisp, unlimited colors and variable data like sequential barcodes or hexadecimal 2D barcodes or UID codes.  For precise cutting, Adhesa Plate offers conventional steel rule die cutting, digital laser or plotter cutting for custom cut shapes.

Call your Graphic Overlay Specialists Today!

There’s really no limit to our adhesive label capabilities.  Whether you have a design or just an idea, we can identify your product in a way that will create an impressive 1st impression.  Call us today for a free quote and consultation at 1.800.634.9701.